Santa Cruz’s Jim Phillips on Keeping Fresh and His Career So Far

Born in San Jose, California in 1944, Jim Phillips has been at the forefront of forging Santa Cruz‘s visual identity since he started working there in 1975. Four decades later, Jim has created thousands of skateboard decks, T-shirt designs, stickers, and ads for not just Santa Cruz but other brands as well. The importance of his work is evident in shaping the evolution of American skate and surf culture. designboom recently had the pleasure of sitting down with Jim to talk about his influences growing up and his advice for the young, upcoming artists. Check out a few excerpts from the interview below and head over to designboom for the full read.

This post originally see on http://hypebeast.com/2014/7/santa-cruzs-jim-phillips-on-keeping-fresh-and-his-career-so-far here