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Barom Bhicharnchitr Speaks On SIWILAI and Its Multi-brand Retail Concept

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A culmination of his Thai heritage, travels across the world, and ongoing passion for design, Barom Bhicharnchitr recently unveiled his most ambitious project to date, SIWILAI. Coinciding with the opening of Bangkok’s new mega mall Central Embassy, SIWILAI presents a new retail experience in the striving capital, joining the ranks of multi-brand retailers London’s Dover Street Market and Milan’s 10 Corso Como. Housing a print media and vinyl library, a beauty lab, toys and gadgets section, a “Thai-Made” department, as well as a comprehensive unisex selection of fashion and lifestyle brands, the “modern-day marketplace” as Bhicharnchitr suggest is “a whirlpool of cultures and experiences.” Carefully curated from start to finish, Bhicharchitr enlisted renown interior designers Yabu Pushelberg to outfit the store, while a knowledgeable floor team and unique pop-up installations allow the brands carried to fully express their retail concepts. We caught up with the young entrepreneur who spoke on how his multicultural upbringing has influenced the store’s curation, the importance of Thai culture, while also sharing with us collaborations and in-store exclusives with fashion heavyweights Kitsune, Head Porter and Native Sons.

This post originally see on http://hypebeast.com/2014/6/barom-bhicharnchitr-speaks-siwilai-and-its-multi-brand-retail-concept here





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